American Crew Hair Care & Body Forming Pre-Styling Cleanser 

American Crew presents Pre-Styling Shampoos—our first shampoos designed to take your hair styling from 80% to 100%. They cleanse the hair and prepare it for styling, allowing your hairstyle to reach its full potential. The Pre-Styling Forming Cleanser is an innovative men’s hair care shampoo that enhances and defines curls right after showering. Start your hair care routine with our Forming Shampoo and its effective formula, which gently cleanses the hair and gives your curls definition and separation. It offers several benefits suitable for all curl types. It helps balance your scalp’s microbiome, creating the ideal environment for healthy hair growth. The shampoo uses advanced biomimetic vegan lipids derived from jojoba oil to form a protective layer on each hair fiber. This innovative technology helps lock in moisture and protects against humidity. As a result, this shampoo nourishes your curls, leaving them soft and defined while enhancing their shape and vitality. The lightweight formula smooths the hair cuticle and provides effective frizz protection while preserving your hair’s natural bounce and volume. Used before styling, this hair care product ensures your curls stay healthy and manageable all day long. The shampoo is a must-have for textured or frizz-prone hair of any length. The Pre-Styling Forming Cleanser lathers quickly and has an invigorating scent of citrus, lily, and rich musk. Simply apply to wet hair, massage into the hair and scalp, then rinse and repeat if necessary. Combine the Pre-Styling Forming Cleanser with the Forming Cream Puck for medium, flexible hold and even more curl definition. Don’t just cleanse—pre-style!

Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Isostearamide MIPA, Jojoba Esters, Parfum (Fragrance), Capryloyl Glycine, Citric Acid, Decyl Glucoside, Disodium EDTA, Glyceryl Laurate, Glycol Distearate, Glycol Stearate, Helianthus Annuus (Sunflower) Seed Wax, Hexylene Glycol, Hydroxyacetophenone, Lauryl Glucoside, Panthenol, PEG-120 Methyl Glucose Trioleate, PEG-150 Distearate, PEG-150 Pentaerythrityl Tetrastearate, PEG-6 Caprylic/Capric Glycerides, Polyglycerin-3, Polyquaternium-10, Propanediol, Simmondsia Chinensis (Jojoba) Seed Oil, Sodium Chloride, Tocopheryl Acetate, Xylitylglucoside, Benzyl Alcohol, Glycol, Sodium Benzoate, Acetyl Cedrene, Benzyl Salicylate, Citrus Aurantium Peel Oil, Hexamethylindanopyran, Limonene, Linalool, Linalyl Acetate. B05373.

Apply to wet hair, massage into the hair and scalp, then rinse and repeat if necessary. CAUTION: USE ONLY AS DIRECTED. AVOID CONTACT WITH EYES. IF PRODUCT COMES INTO CONTACT WITH EYES, RINSE IMMEDIATELY WITH WATER. KEEP OUT OF REACH OF CHILDREN.