Fekkai Blonde Rx Purple Shampoo 

A shampoo formulated for bleached hair that neutralizes dullness with ultraviolet pigments and charcoal powder while making hair 3x stronger. It provides intense hydration and repairs the hair structure of bleached and damaged hair.
- Hair is 3x stronger and hair breakage is reduced by 67%*
- Ideal for color-treated blondes to combat yellowing, fading, and hair breakage.

*In a clinical study using instrumental tests, when used as a regimen with shampoo and mask

Water/Aqua, Sodium C14-16 Olefin Sulfonate, Sodium Cocoyl Isethionate, Acrylates Copolymer, Coconut Acid, Panthenol, Charcoal Powder, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Seed Oil, Persea Gratissima (Avocado) Oil, Sesamum Indicum (Sesame) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Leuconostoc/Radish Root Ferment Filtrate, Glycerin, Squalane, Sodium Hyaluronate, Leontopodium Alpinum Extract, Tocopherol, Glycol Stearate, Cocamide MIPA, Dicaprylyl Ether, Polyquaternium-73, Decyl Glucoside, Glyceryl Oleate, Sodium Isethionate, Polyquaternium-4, Sodium Hydroxide, Polyquaternium-7, Sodium PCA, Urea, Trehalose, Polyquaternium-51, Citric Acid, Caprylyl Glycol, Sodium Benzoate, Potassium Sorbate, Benzoic Acid, Ethylhexylglycerin, Phenoxyethanol, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Limonene, Linalool.

1. Apply to wet hair on the sides of the head, along the part, and at the nape of the neck.
2. Leave on for at least 2–3 minutes, or longer, depending on the desired level of neutralization.
3. Rinse thoroughly.