FUDGE Clean Blonde Damage Rewind Shampoo 

With its dual action and a balanced amount of violet micropigments, Fudge Everyday Clean Blonde Damage Repairing Shampoo is perfect for daily use on naturally blonde or bleached hair. It repairs damaged hair and neutralizes yellow and brassy tones. Thanks to the unique Opti-PLEX™ technology, hair appears stronger and healthier, and blonde tones last longer. It consists of hydrated, plant-based proteins and penetrates deep into the hair shaft to strengthen the hair from the inside out, making the hair shaft up to 90% stronger, shinier, and 10x smoother**.
FragranceFuse™ technology gives hair an irresistible scent that lasts 24 hours.

Apply to wet hair in sections. For a subtle tint, rinse out immediately, or leave on for 5 minutes for maximum results. Rinse thoroughly, then follow with the Everyday Clean Blonde Damage Rewind Conditioner for the ultimate color experience and PLEX repair.