FUDGE Clean Blonde Damage Rewind Violet-Toning Shampoo 

Fudge Clean Blonde Damage Rewind Violet Toning Shampoo is a highly pigmented shampoo with violet micro-pigments that helps neutralize unwanted yellow tones in blonde hair and repair damaged hair. It leaves hair looking stronger and healthier and helps blonde shades last longer thanks to its Opti-Plex™ technology. Opti-Plex™ technology consists of hydrogenated plant proteins that strengthen hair from the inside out, making the hair shaft up to 90% stronger, shinier, and 10 times smoother. The Abil ME 45 molecule moisturizes and helps protect hair from fading, harmful environmental factors, and heat styling. FragranceFuse™ technology gives hair an irresistible scent that lasts 24 hours.

Apply section by section to wet hair and leave on for 5 minutes for best results. Rinse thoroughly, then follow with Clean Blonde Damage Rewind Conditioner for the ultimate color experience and PLEX repair.