JOHN FRIEDA Violet Crush Intense Silver 

Your coolest blonde ever.
This Intensive Silver Shampoo neutralizes brassy tones for cool blonde in just one use*. With violet pigments and provitamin B5, the rich formula works especially fast to deliver radiant, hydrated, brassy-free blonde.**The details:
Neutralizes brassy tones for a clear, cool blonde.
Developed with professional colorists.
With AuraBoost—our mood-boosting fragrance.
Formulated without ammonia or peroxides.
For natural and colored blonde hair.

* When using shampoo and mask.
** When using the complete care routine, including the mask.

Vegan, silicone-free formula. Packaging consists of 45% recycled material (container only, PCR)

Water/Aqua/Eau, Sodium Laureth Sulfate, Coco-Glucoside, Cocamidopropyl Betaine, Citric Acid, Sodium Chloride, Hydrogenated Vegetable Oil, Glyceryl Oleate, Guar Hydroxypropyltrimonium Chloride, Sorbitan Caprylate, Panthenol, Tetrasodium Glutamate Diacetate, Sodium Benzoate, Fragrance/Parfum, Benzyl Alcohol, Citrus Aurantium Peel Oil, Citrus Limon (Lemon) Peel Oil, Hexyl Cinnamal, Limonene, Linalool, Acid Blue 9, Acid Violet 43.

1. massage gently into wet hair, lather and leave on for 1-3 minutes.
2 Rinse thoroughly.
3 Use Violet Crush Conditioner for best results.
4. use weekly or as needed to neutralize yellow tint.