K18 Triple Bright Purple Shampoo 

TripleBright Oxidation Defense Purple Shampoo. The first purple shampoo with triple action: It removes metals and minerals, neutralizes existing yellow tones, and protects against their reappearance—leaving blonde hair looking like new*. * Results are based on scientific tests following a single use of TripleBright. The baseline condition is based on three months of exposure of bleached hair to hard water and the metals it contains.

Water (Aqua) (Eau), Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Alaninate, Sodium Methyl Cocoyl Taurate, Propanediol, Polysorbate 20, Cocamidopropyl Betaine, Trisodium Dicarboxymethyl Alaninate, Sodium Phytate, Polyquaternium-77, Glycerine, Sodium Polyaspartate, Sodium Citrate, Sodium Gluconate, Citric Acid, Tetrasodium Glutamate Diacetate, Aspartic Acid, Caprylyl Glycol, Cocamidopropyl Benzoate, Sodium Chloride, Acid Violet 43 (CI 60730), Phenoxyethanol, Fragrance (Parfum), Hexyl Cinnamal, Hydroxycitronellal, Citrus Limon (Lemon) Peel Oil, Tetramethyl Acetyloctahydronaphthalenes, Limonene, Benzyl Salicylate, Citrus Aurantium Peel Oil, Citrus Aurantium Flower Oil.

Apply TripleBright Purple Foam Shampoo to wet hair, distribute evenly, and work into a lather from the roots to the ends. Leave on for 1–3 minutes, then rinse thoroughly. Use before bleaching to reduce oxidation-induced yellow tones. Use after bleaching instead of a toner or in addition to one to enhance the vibrancy of the blonde shade. Use once a week between bleaching treatments to maintain the brilliance of the blonde shade and prevent yellow tones.