GANT GANT 1949 

In 2024, the American sportswear brand GANT will celebrate its 75th anniversary. The unique fragrance GANT 1949 celebrates the brand’s founding year and its pioneering spirit. The composition is an alluring fusion of fresh notes and a modern leather accord, transforming GANT’s innovative spirit and passion into an olfactory experience. In the top notes, zesty bergamot and fresh lemon blend with a fruity hint of apple. The warm aroma of cistus labdanum, together with cedarwood and spicy cinnamon bark, leads into a seductive heart note. In the base, patchouli, amber-scented woods, musk, and a sensual, modern leather accord—evoking the supple feel of the iconic Varsity Jacket—perfectly round out the fragrance. The inspiration for the bottle and packaging is the highlight of GANT’s “75 Year Capsule” collection: the iconic brown leather varsity jacket. The centerpiece of this fashion piece is the G-patch on the chest, which originally stood for pride and outstanding athletic achievement at the Ivy League universities of the American East Coast. Today, it represents the first letter of the brand: G for GANT! "

Denatured Alcohol, Water, Fragrance (Parfum), Tetramethyl Acetyloctahydronaphthalenes, Acetyl Cedrene, Hexamethylindanopyran, Linalool, Limonene, Bergamot Peel Oil, Linalyl Acetate, Citrus Limon Peel Oil, Juniperus Virginiana Oil, Pogostemon Cablin Oil, Vanillin, Pinene, Citrus Aurantium Peel Oil, Geranyl Acetate, Sclareol, Beta-Caryophyllene, Citral, Menthol, Tocopherol, Cinnamomum Zeylanicum Bark Oil, Rose Ketones, Cinnamal, Terpinolene, Alpha-Terpinene, Terpineol, Butylhydroxytoluene.

For a long-lasting scent, spray GANT 1949 onto your skin. Warm areas of the body or pulse points—such as the inside of your wrists and your neck—are particularly suitable.